In October, consumer versions of Windows 10 will stop receiving security updates. Many users who would ordinarily move to the next version are blocked by Windows 11's hardware requirements unless they are willing to buy a newer PC. The "End of 10" campaign is an effort to convince those users to switch to Linux rather than sticking with an end-of-life operating system or buying a new Windows system. At Akademy 2025, Dr. Joseph De Veaugh-Geiss, Bettina Louis, Carolina Silva Rodé, and Nicole Teale discussed their work on the campaign, its progress so far, and what's next.